NZ Focus: A Qualitative Research consulting firm dedicated to the healthcare industry.

Mission: to provide insight and actionable, strategic direction at every phase of the Product Launch Continuum.

Norma Zippin created NZ Focus in 2001 after 20 successful years in medical marketing. NZ reflects the manufacturer's perspective gleaned from experience in pharmaceuticals, medical devices and healthcare issues among leading healthcare corporations and emerging start-ups.

As Director of Patient Marketing at Gynecare and Director of Marketing at TheraSense, NZ worked with start-up ventures to deliver highly successful launch offensives, positioning the companies for major acquisitions by J&J and Abbott Labs.

NZ held key consulting and marketing positions with The Wilkerson Group and Winthrop Pharmaceuticals in New York; and in the marketing/product development arena, with LifeScan and Cygnus Therapeutic Systems in California.

NZ is co-chair of the SF chapter of the Qualitative Research Consultants Association and member of the Peninsula Women’s Healthcare Alliance. She was an invited speaker at the Frost and Sullivan Medical Device Conference on Direct to Consumer Advertising.