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Suggested Readings on Creativity
The Tipping
Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
What is the magical phenomenon that sparks a trend, or a behavioral evolution? How might a "word of mouth" epidemic affect your product? What customers will you talk to, to effect change? Gladwell breathes life into the "Tipping Point" concept that has entered the lexicon of modern marketing theory.
The Eureka
Effect: The Art and Logic of Breakthrough Thinking
By David Perkins
Filled with a plethora of puzzles, and insight, Perkins explores the 5 point process to reach the Aha moment! The road to insight often includes; The Long Search, Little Apparent Progress, Precipitating Event, Cognitive Snap and finally Transformation. Brainstorming at its best!
Expect the
Unexpected (Or you won't find it)
By Roger Von Oech
Robert Von Oech author of a Whack on the Side of the Head, fires the imagination by counter-intuitive thinking. Capitalizing on the teachings of ancient Greek philosopher Heraclitus, inspiration and insight abound by changing perspective,, direction, expectations and objectives. "When there is no sun, we can see the evening stars".