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Suggested
Readings on Creativity
The
Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
What is
the magical phenomenon that sparks a trend, or a behavioral
evolution? How might a
"word of mouth" epidemic affect your product? What
customers will you talk to, to effect change? Gladwell breathes
life into the "Tipping Point" concept that has entered
the lexicon of modern marketing theory.
The
Eureka Effect: The Art and Logic of Breakthrough Thinking
By David Perkins
Filled
with a plethora of puzzles, and insight, Perkins explores
the 5 point process to reach the Aha moment! The road to
insight often includes; The Long Search, Little Apparent
Progress, Precipitating Event, Cognitive Snap and finally
Transformation. Brainstorming at its best!
Expect
the Unexpected (Or you won't find it)
By Roger Von Oech
Robert
Von Oech author of a Whack on the Side of the Head, fires
the imagination by counter-intuitive thinking. Capitalizing
on the teachings of ancient Greek philosopher Heraclitus,
inspiration and insight abound by changing perspective,,
direction, expectations and objectives. "When there
is no sun, we can see the evening stars".
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